WASHINGTON, D.C.-- NAB Show , the world’s largest annual conference and expo for professionals who create, manage, and distribute entertainment across all platforms, will examine the advances and trends in both advertising technology and consumer engagement. The convention takes place April 16 – 21 in Las Vegas. The new Advanced Advertising Theater , located in the North Hall, will bring together key content leaders using the latest advertising technologies to build a true multi-screen content environment. These innovations will allow broadcasters, digital publishers, and online influencers to leverage new forms of media, monetization and audience behaviors to achieve business goals. Companies participating in the theater include NextRadio, DanAds International AB, Renewed Vision, Vidillion, Psychability, AdMonsters, Alphonso, Optimized Markets, zypmedia and LOTAME.