Disguise and Cuebric Launch AI-Driven Content Generator for Virtual Production

Disguise — a world leader in virtual production technology used for Top Gun: Maverick, The Joker and more — has partnered with AI platform Cuebric to make virtual environments faster, easier and more cost-effective to build than ever before. 

As part of the partnership, Cuebric has been integrated with the Disguise platform. This means creatives can now use AI to create the shape and depth of 2.5D environments, then import them into Disguise. The result is a plug-and-play scene that can be executed on an LED stage in only two minutes.

This allows anyone to tell immersive stories, no matter the production environment or virtual art capabilities they have, saving weeks of pre-production work.

“Real-time environments look spectacular on-camera, yet often require many hours of artistic and technical build,” said Addy Ghani, VP of Virtual Production at Disguise. “Thanks to our partnership with Cuebric, there’s now another option. Using generative AI, artists can build 2.5D plates, helping them go from concept to camera in minutes so they can tell unique stories in a way that works for them.”

To create 2.5D scenes, users can either add purely generative content or import images from elsewhere into the Cuebric platform. Cuebric then leverages AI rotoscoping and inpainting to segment the images into layers, transforming them from 2D to 2.5D based on the depth of objects. Once the Cuebric 2.5D scenes are imported into Disguise’s Designer software, each individual layer is depth-mapped with an auto generated mesh. This means that the individual plates are not limited to flat planes, as 3D shapes can be built into each of the plates — resulting in a more realistic parallax effect that works no matter how you move the camera on set. 

Using Disguise and Cuebric, users can easily make changes and iterations in virtual environments during production, allowing for a more dynamic and creative process and avoiding costly reshoots. 

Cuebric generates AI-segmented virtual environments in real time

“Cuebric democratizes filmmaking, removing the cost barrier to creating gorgeous, immersive sets and backgrounds with its plug-and-play 3D effect solution. Leveraging AI to minimize the tedious and maximize the extraordinary in the creative process will breathe new life into the production industry,” said Cuebric co-founders, Pınar Seyhan Demirdağ and Gary Lee Koepke. “Desire and demand for extraordinary content has never been greater, so there is no better time to be partnering with Disguise to put the full power of generative AI into the hands of the world’s greatest creators and filmmakers.”

This latest announcement forms part of Disguise’s mission to give power to creators so they can use their tools of choice — achieving greater content flexibility and seamless workflows. 

Learn about Cuebric’s AI generative tool

Download the latest version of Disguise Designer to put 2.5D workflows to work

About Disguise

Disguise is a global technology company that builds the world’s most advanced visual experience platform — a real-time end-to-end solution that delivers the next generation of immersive visual experiences. 

It has a twenty-year history powering the world’s most spectacular visual experiences including live concerts for artists like Beyonce, location-based experiences like Illuminarium, virtual productions for Netflix and Amazon Prime and extended reality stages for companies like Siemens and Verizon and broadcast coverage for ITV and TUDN.

Disguise bridges the gap between the physical and the virtual with its combination of 3D-visualization software, cloud solutions, platform, hardware, and services. With Disguise’s end-to-end ecosystem, creatives and technical teams have the ability to realize any creative vision, no matter the complexity. Recognized by the Financial Times as a 2022 Tech Hero, Disguise is also a recipient of the Engineering, Science and Technology Emmy Award and Queen’s Award for Enterprise: Innovation.

About Cuebric

Meet Cuebric, the creative platform that uses AI to enable anyone to create Hollywood-quality content. Cuebric is an elegant, intuitive tool that helps users create, segment, and dimensionalize scenes, allowing them to go From Concept to CameraTM in minutes. Through the power of artificial intelligence, Cuebric creates an entirely new way of working, one that transcends what was once possible, allowing storytellers to achieve new levels of productivity while maintaining cinematic quality. Cuebric has been welcomed and used by creators from all backgrounds, including filmmakers at prominent studios and leading VFX companies. Join the creative revolution at www.cuebric.com.