3 Screen Solutions (3SS) , leading provider of software solutions for set-top boxes (STB), smart TV, multiscreen and in-vehicle entertainment, announces its collaboration with  Dolby Laboratories , a leader in immersive entertainment experiences, to enable Dolby Atmos ®  for video entertainment services in cars.   3Ready Automotive , the highly capable video entertainment platform that brings super-aggregated content into vehicles, now boasts integrated support of  Dolby Atmos  immersive sound technology. “3SS and its enabling entertainment platform 3Ready are well-known and trusted within the pay-TV space, and we're delighted to collaborate to jointly help automotive OEMs realize their vision of providing best-in-class entertainment experiences in cars with Dolby Atmos,” said Andreas Ehret, Sr. Director Automotive at Dolby.   Simultaneous to the announcement of the 3SS-Dolby partnership, German video on demand service  maxdome  has become the new...

Disguise  — a world leader in virtual production technology used for  Top Gun: Maverick ,  The Joker  and more — has partnered with AI platform  Cuebric  to make virtual environments faster, easier and more cost-effective to build than ever before.  As part of the partnership, Cuebric has been integrated with the Disguise platform. This means creatives can now use AI to create the shape and depth of 2.5D environments, then import them into Disguise. The result is a plug-and-play scene that can be executed on an LED stage in only two minutes. This allows anyone to tell immersive stories, no matter the production environment or virtual art capabilities they have, saving weeks of pre-production work. “Real-time environments look spectacular on-camera, yet often require many hours of artistic and technical build,” said Addy Ghani, VP of Virtual Production at Disguise. “Thanks to our partnership with Cuebric, there’s now another option. Using generative AI,...

Brainstorm, a company specializing in real-time 3D graphics, virtual sets, and augmented reality solutions, is participating in the European Project EMERALD “AI and Process Automation for Sustainable Entertainment and Media” funded by the European Commission under the Horizon Europe Programme. The interdisciplinary Consortium of seven partners includes leading companies from the movie, broadcast, streaming and live entertainment technology sectors (British Broadcasting Corporation, Brainstorm Multimedia SL, Disguise Systems Ltd, Filmlight Gmbh and MOG Technologies SA) supported by two major European universities (Universidad Pompeu Fabra and The Provost, Fellows, Foundation Scholars & The Other Members Of Board Of The College Of The Holy & Undivided Trinity Of Queen Elizabeth Near Dublin). "EMERALD strives to pioneer ground-breaking tools for the digital entertainment and media sectors by harnessing the potential of AI, Machine Learning, and Big Data technologies. The over...

Brainstorm, leading manufacturer of real-time 3D graphics and virtual studio solutions, will exhibit at IBC for the 25 th time in the company’s 30 th Anniversary. Brainstorm is proud of this commitment with the industry that underlines how a company focused on innovation can continue to excel year after year in the dynamic and ever evolving broadcast market. Brainstorm will showcase its most advanced technologies, starting with a spectacular presentation in the main Virtual Production Theater, demonstrating the immense possibilities InfinitySet offers for creating virtual content of all kind. The main demo will display advanced, photorealistic augmented and mixed reality content in a highly visually engaging presentation, by using a combination of chroma sets and shaped LED videowalls , provided by Alfalite, the European LED manufacturer, and featuring real-time, seamless extra-render and set extension with color-matching 3D LUTs , in-context AR motion graphics , fully immersive...

Fabric , the leader in media and entertainment catalog management is collaborating with industry leaders IMDb, FOX Entertainment, Paramount, ITV, EIDR, and Xperi to solve one of the entertainment industry's most persistent challenges: the efficient management and delivery of accurate metadata for content.  The Authenticated Data Specification (ADS) Accelerator Project at IBC 2023  brings together major players across the media landscape to address this long-standing issue and pave the way for a new era of streamlined metadata management.   The primary goal of the ADS Accelerator Project is to establish a system of data governance that empowers content creators to maintain, update, and verify metadata, images, and usage rights associated with their products. By proposing workflows and processes to improve the accuracy and authenticity of metadata throughout the content supply chain, the project aims to enhance user experiences and elevate overall product quality.   “E...

The First-Ever IBC Showcase Of IMAX’s Groundbreaking Streaming and Consumer Technology   in Amsterdam IMAX Corporation (NYSE: IMAX), an industry leader in entertainment technology, today announced it will attend the International Broadcasting Convention (IBC) in Amsterdam to showcase its next-generation streaming technology, Stream Smart ™ , as part of its expanding global technology platform strategy. Vikram Arumilli, Senior Vice President and General Manager of Streaming and Consumer Technology at IMAX, and Abdul Rehman,  Chief Product Officer , IMAX, will take the stage for a live press conference on September 15 th  at 1:00 – 1 :45 PM CET at Room F004. The duo will discuss the continued evolution of streaming technologies and their applications as a value-adding addition to the direct-to-consumer streaming and broadcast industry. The Company will also host demonstrations of innovative streaming technology Stream Smart ™ .   “We’re excited to showcase our Stream S...

IBC   announces that it is hosting a three-strand   esports   showcase that will offer a dedicated zone on the show floor, a series of presentations and panels in the   Showcase Theatre , and focused tech tours taking esports organisations to crucial production and delivery elements featured at the event. The esports offering at   IBC2023 , which takes place   15-18   September   in the   RAI Amsterdam , builds on the first venture by the show into the gaming space in 2019 when it ran an esports tournament for the entire media and entertainment industry as it converged on IBC. “We are thrilled to have esports back at IBC with a live showcase that will bring together the gaming industry with the broader M&E community,” said  IBC Director Steve  Connolly . “We are taking the gaming elements of the show to the next level, offering esports industry organisations the opportunity to engage more fully with potential media tech partners...

Tom Ford, Fendi, Neiman Marcus, and DKNY Among Top Fashion Brands Adopting New Production Techniques in their Ad Production As the fashion world takes part in New York Fashion Week (NYFW), which is running from September 7th to September 13th, Pier59 Studios is excited to announce that major luxury and fashion brands have been utilizing its cutting-edge virtual production studio to shoot their ad campaigns throughout the summer. Installed earlier this year, Pier59 Studios boasts the world’s largest and most technologically advanced virtual production studio for fashion and advertising. Leading fashion brands such as Tom Ford, Neiman Marcus, Fendi, and DKNY have enthusiastically embraced this new era of production techniques; these luxury brands and others have used the virtual production facility at Pier59 Studios to shoot extraordinary advertising spots that will launch over the next few months. These esteemed brands have harnessed the photo-realistic lighting, shadows, and reflection...

Mangomolo, a world-leading full-service OTT video platform provider, and Rotana, an Arabic Media Conglomerate, have launched Free Ad-Supported Streaming Television (FAST) channels to rapidly stream radio content for users across the Arab world. Mangomolo enables Rotana to deliver 24-hour streaming of three FAST radio channels offering Khaleeji music, Egyptian hits and others via the Fannbox app. Using Mangomolo, Rotana can automatically and conveniently compose linear radio channels and make them available to end users ensuring a high-quality audio experience.     Mangomolo provides Rotana with an end-to-end platform that supports the delivery of radio and visual radio channels, live events, and celebrity shoutouts and special occasions. The platform enables Rotana to deploy multiple monetisation models including, FAST channels, pay-per-view and a growing number of others. Mangomolo also supports user management, chat moderation and celebrity content management within a s...