Skip to main content

Insights about Turkish TV market after digital terrestrial

Although nearly all countries throughout European has completed analog switch off, Turkey has not yet build Digital Terrestrial Television (DTT) network. First tender will be next week for licensees of national coverage. Regional and local coverage licensees will follow national. Analog terrestrial is said to continue till March 2015. In this post I will try to figure out the affects of this process on TV market in Turkey.
In Turkey cable has a limited network and hence has a little market share. App. there is %8-10 of households receive tv from cable (analog + digital). There is only one cable operator, TURKSAT, which is %100 state owned and operates not only cable but also satellite. TURK TELEKOM, which was previously the telecommunication monopoly of Turkey, has IPTV offer, namely TIVIBU. TIVIBU has not yet reach an important number of customers in market but is growing rapidly. DIGITURK and DSMART are two satellite platforms both of which has also three screen solutions. Analog terrestrial is not so commonly used, it is believed that there are just %15 of households left receiving analog terrestrial.
Some argue that as there are just a few left in terrestrial, there is no need to build DTT network. I think that when DTT network is build and start to operate the number of households receiving tv by DTT will grow rapidly. It is said that DTT will be free of charge, which I believe will be the main reason of people's choice. IPTV offers will change with DTT. I think that set top boxes (STB) of IPTV offers will become DTT + IPTV hybrid boxes. Linear TV will be served through DTT while non-linear through IPTV. If we look at the requirements of the STB of DTT, we see that they are capable of HBB Standards. This may accelerate the growth of IPTV business and some new players can come in scene.
Big players of Turkish TV market, like Dogan and Dogus Groups, started free of charge OTT offers. These, I believe will be combined with DVB-T2 capable Smart TVs. Advertisements put in the non-linear clips will be the main revenue. Since transmitters of DTT will be operated by a state controlled monopoly, TV companies will become just content provides.
Labels:

Comments

Post a Comment

Comments will appear after approval, which may take time :)

Popular posts from this blog

3SS and Dolby Team Up to Enable Carmakers to Differentiate with Immersive In-Car Entertainment

3 Screen Solutions (3SS) , leading provider of software solutions for set-top boxes (STB), smart TV, multiscreen and in-vehicle entertainment, announces its collaboration with  Dolby Laboratories , a leader in immersive entertainment experiences, to enable Dolby Atmos ®  for video entertainment services in cars.   3Ready Automotive , the highly capable video entertainment platform that brings super-aggregated content into vehicles, now boasts integrated support of  Dolby Atmos  immersive sound technology. “3SS and its enabling entertainment platform 3Ready are well-known and trusted within the pay-TV space, and we're delighted to collaborate to jointly help automotive OEMs realize their vision of providing best-in-class entertainment experiences in cars with Dolby Atmos,” said Andreas Ehret, Sr. Director Automotive at Dolby.   Simultaneous to the announcement of the 3SS-Dolby partnership, German video on demand service  maxdome  has become the new...
Post a Comment
click to read more...

Disguise and Cuebric Launch AI-Driven Content Generator for Virtual Production

Disguise  — a world leader in virtual production technology used for  Top Gun: Maverick ,  The Joker  and more — has partnered with AI platform  Cuebric  to make virtual environments faster, easier and more cost-effective to build than ever before.  As part of the partnership, Cuebric has been integrated with the Disguise platform. This means creatives can now use AI to create the shape and depth of 2.5D environments, then import them into Disguise. The result is a plug-and-play scene that can be executed on an LED stage in only two minutes. This allows anyone to tell immersive stories, no matter the production environment or virtual art capabilities they have, saving weeks of pre-production work. “Real-time environments look spectacular on-camera, yet often require many hours of artistic and technical build,” said Addy Ghani, VP of Virtual Production at Disguise. “Thanks to our partnership with Cuebric, there’s now another option. Using generative AI,...
Post a Comment
click to read more...

May HD Radio be an alternative for Turkey?

There are mainly three worldwide digital radio technologies: DAB/DAB+, DRM30/DRM+ and  HD Radio™ . According to some sector professional Turkey should not even think of  HD Radio™  as an alternative for the digitization of radio. I have some doubts on that. Lets have a closer look at  HD Radio™ : Who is behind the  HD Radio™ ? IBiquity  Digital is the firm that developed the  HD Radio™  technology. Some argues that as it is a firm, not a consortium, so broadcasters should avoid choosing  HD Radio™  as the digital radio technology. It sounds a little bit ambiguous. Why should broadcasters avoid using it? Do they avoid using Windows, for their PCs? Well, it is the same actually. Microsoft is a firm, that has a product, and broadcasters, like many others are using it. So, Ibiquity Digital is a firm like Microsoft. They have an approach to digital radio, with using FM band, they can digitize the r...
2 comments
click to read more...