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An interview with Zero Density

First of all can you tell us a bit about Zero Density.
Founded in 2014 by 4 individuals with extensive working experience in broadcasting and media started working on the Reality EngineTM  product with the aim to break the mold and change the game in the post-production industry. Launched initially during 2016 NAB and won two innovations award in IBC 2017, Reality EngineTM  is the most photo-realistic virtual studio technology today. There were firms working on this area, but we launched it first which put us ahead in the game. Entire market set its eyes on us. Most live shows using gaming engine is done through our platform. Among our clients there are world leaders such as FOX Sports, Riot Games, Sky News Arabia and TF1.
Reality Engine Demo at NAB 2019
AR & VR seems to be the killer application of broadcasting. There are many firms clamming to be different from others. What makes you different among them?
Blending real time visual effects with virtual production with advanced real-time compositing tools and its proprietary keying technology, Unreal Engine Native Reality EngineTM  is the most photo-realistic real-time 3D Virtual Studio and Augmented Reality platform in the industry. In addition to the power of Unreal Engine, flexibility and rendering quality, Reality EngineTM ’s tracking and shadowing capabilities and Reality KeyerTM  enable our client to create stunning contents. 3D massive environments can be created and by feeding data into the system you can have real time data driven graphics on air.
Virtual studio and augmented reality technologies are spreading rapidly but it is in inception point in our country. The only client in Turkey that produces without tech is TRT’s culture channel and the shows are world-class. They are shooting seven different shows in the same virtual set. For example, for Hülya Koçyiğit’s show they designed an amazing Bosphorus view that can only be seen standing in the Maiden’s Tower. Production with the help of our product produced such photo-realism that one column writer genuinely asked for the location of the place without realizing it was a virtual scene.
Courtesy of FOX Sports and Zero Density
You have many references, which project or customer was the most interesting for you?
I believe the first customer holds a special place for every business and with our first customer TFO Groupe Media in Canada we won two prestigious industry awards the following year. So we can say that it is a special project for us.

On the other hand there are so many possibilities and areas where our product can be used, ranging from e-sports, live events, broadcasting, augmented reality and so on. There is always something new with each client project that takes it to one step further in photo-realism, creativity or in terms of immersive experiences.
Courtesy of Riot Games and Zero Density
What is your future plans?
Zero Density is initially an R&D company. Our goal is to create a difference, spot industry’s gaps and deliver the best products to answer those needs. As a result, we’re doing research and development in an array of areas. We are not the type of business to say, “here is our product, good luck”. We’re trying to support and give consultancy on every step of the way of virtual production in addition to Reality EngineTM . For instance, we created the first software defined green paint for cyclorama productions called RealGreen to help our clients to achieve highest possible realism. So, we will continue giving creative teams the finest tools to invent worlds and blend them with reality.
Courtesy of FOX Sports and Zero Density
Thanks for your time & answers...

About Zero Density
Zero Density is an international technology company dedicated to develop creative products for the industries such as broadcasting, augmented reality, live events and e-sports. Zero Density offers the next level of virtual production with real time visual effects. It provides Unreal Engine native platform, "Reality Engine", with advanced real-time compositing tools and its proprietary keying technology. Reality is the most photo-realistic real-time 3D Virtual Studio and Augmented Reality platform in the industry. https://www.zerodensity.tv/
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