post IBC 2022: 5G Broadcast

There is a saying in Turkish. If I try to translate it, I guess it is something like this: "Everyone describes an elephand depending on where he/she grabs." I believe there is also one in English which has similiar meaning, I would be glad if you can share that in the comments.

I have been working in broadcast since 1998 and worked on digital terrestrial broadcast since 2003. So, the my main interest was DTT again. But this time not DAB+ / DRM+ nor DVB-T2. My main point of interest was 5G Broadcast.

There was actually one single company which was demonstrating 5G broadcast, namely Rohde & Schwarz. They were doing the demonstration with the receivers which have chipsets from Qualcomm. So this demonstration was in a way the demo of R&S and Qualcomm. But I had the chance to talk to other big transmitter companies. The advance of IBC is that you can find top level executives to talk with on the subjects that you are interested in. So these guys told me that even though they are not presenting their 5G broadcast solutions, they are somewhat ready to present their solutions to the market, if they see that there is.

Here comes Turkey in to the picture with no DTT network at all. All other countries in the world should think of the cost of closing down the present DTT network or the cost of parallel broadcasting. In both cases they have to wait & see if the propose of 5G broadcast works. But Turkey does not have to wait. The frequency band is already empty, I mean can be thought as empty. Because there are almost no one watching analogue terrestrial television.

It is also argued at the fair that the demonstration was not 5G, but 4G LTE, which as far as I know is a fact. But the executives of R&S says that if the receiver is configured as to receive with software codecs, then it will be just an upgrade in the receiver software to change the system to pure 5G.

I believe that we will be talking about this subject in the following years. I am happy to announce that I will publish an e-interview with the executives of the market soon.

So please do not hesitate to write down your own questions on this subject.

Comments

e-interview with Ad Signal

Q1. Could you kindly provide a succinct overview of your company and the solutions showcased during IBC 2023? Ad Signal was founded to address the need for fast, accurate and independent linear advertising. However, we have become so much more than that. Our sustainable fingerprinting technology now underpins a suite of products designed to deeply understand the content you hold, saving cost and carbon in the process. We showcased three key SaaS products at IBC 2023: Match Using our environmentally friendly fingerprinting technology, Match lets you quickly deduplicate your content regardless of format, codec and resolution. It also allows you to run AI on your content with >25x the granularity but 25% of the cost and carbon. Harmonise Further expanding on the uses of our fingerprinting technology, Harmonise creates a genealogy of content, improving edit and rights management workflows, and ensuring you always know where every shot and second of audio originated Compose The firs

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e-interview with Cuebric

1. For the readers of TVTechTR, I kindly request a brief introduction to Cuebric. Cuebric is an elegant, intuitive tool that helps users create, segment, and dimensionalize scenes, allowing them to go From Concept to CameraTM in minutes. Through the power of artificial intelligence, Cuebric creates an entirely new way of working, one that transcends what was once possible, allowing storytellers to achieve new levels of productivity while maintaining cinematic quality. Cuebric has been welcomed and used by creators from all backgrounds, including filmmakers at prominent studios and leading VFX companies. More information online at www.cuebric.com 2. Could you please elaborate on the innovations that the collaboration between Cuebric and Disguise will bring to the industry? Additionally, is it possible to integrate Cuebric with native game engines? Plug & Play 3D uses advanced algorithms and machine learning techniques to turn image layers into near-3D assets, automatically mapped to

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e-interview with Mr. Aytaç Biber on 5G Broadcast

I did not have chance to personally meet with Mr. Aytaç Biber who is working at Qualcomm as Director of Product Management, but with the help of IBC 2022, we managed to know each other. I prepared the questions with my collegue Mr. Halil US. I appriciate for the answers of Mr. Biber, hope you enyoj the interview. Q1. Can you please tell us your 5G solution. 5G broadcast is a new media delivery framework defined by 3GPP standardization body. It defines two modes of communication: 1- Standalone broadcast where a dedicated broadcasting network such as a single frequency network (SFN) is used for downlink broadcast . This could be live distribution of mass media content such as digital TV, live sports and digital advertisement content for billboards. This would be more tailored towards traditional broadcasters. 2- Mixed mode broadcast where low power , low tower networks could be used in hybrid mode with media client switching between unicast and broadcast for more efficient delivery o

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