Skip to main content

Prime Focus Technologies Unveils New Features for CLEAR Media ERP Suite and Key Upgrades to DAX at NAB 2016

LOS ANGELES – April 7, 2016: Prime Focus Technologies (PFT), the technology arm of Prime Focus, the world’s largest media services powerhouse, is challenging companies in the media and entertainment industry to be bold and take the leap to build a connected enterprise with one software across the enterprise at NAB 2016, with a slew of significant upgrades and powerful additions to the CLEARTM Media ERP Suite.


The media and entertainment industry is undergoing unprecedented change as it deals with Digital Next realities - new entrants challenging traditional players, new technology enabling over the top (OTT), revenue opportunities blurring the lines between media and digital companies, and new geographies accessible for faster distribution. To successfully manage this change, PFT is encouraging content enterprises to reimagine the way they work, break out of silos that lead to lack of agility, and invest in a fully connected enterprise. Be it broadcast or studio, investments are being made in silos leading to Islands of Automation - duplication of content, huge costs, lack of agility and collaboration. To meet today’s demands, PFT’s CLEAR Media ERP Suite is the technology solution to virtualize the enterprise, automate and build a connected ecosystem.

One of PFT’s significant launches at NAB 2016 is DAX® Production Cloud, an upgrade to the long-time industry standard DAX® Digital Asset Management, which allows clients to use one software for all dailies and post servicing workflows. This means all stakeholders in the production supply chain – creation, editorial, VFX (pull downs), marketing (trailers), localization vendors, distribution (screeners) – can all collaborate on the same software.

“Content enterprises can no longer afford to ignore the realities of an industry that is experiencing such rapid change and placing ever increasing demands on its participants,” said Ramki Sankaranarayanan, Founder and CEO, Prime Focus Technologies. “Our message for the industry this NAB Show is a daring proposition to be bold, break the shackles of isolated media asset management systems and embrace digital transformation. Our campaign, ‘Be Bold and Take the Leap,’ is a battle cry for media and entertainment enterprises to virtualize the content supply chain and adopt centralization by deploying one software for the whole enterprise.”

In enabling such digital transformations, PFT has helped content enterprises cut 30% of operational costs and gain 40% more efficiencies. PFT will be showcasing the industry’s first ever transformation software CLEARTM Media ERP along with DAX® Production Cloud during NAB 2016 at booth #SL10105.

PFT’s clientele includes Disney, 21st Century Fox-owned STAR TV, Warner Bros. Television Studios, CBS Television Studios, 20th Century Fox Television Studios, Legendary Pictures, Starz Media, Lionsgate, A&E TV Network, Crown Media Family Networks, FX Networks and more.

For more information about PFT, visit primefocustechnologies.com.

# # #  

To book an appointment with Prime Focus Technologies at NAB, please contact Melissa England, melissae@finnpartners.com, 310.552.4163
Labels:

Comments

Post a Comment

Comments will appear after approval, which may take time :)

Popular posts from this blog

e-interview with Cuebric

1. For the readers of TVTechTR, I kindly request a brief introduction to Cuebric. Cuebric is an elegant, intuitive tool that helps users create, segment, and dimensionalize scenes, allowing them to go From Concept to CameraTM in minutes. Through the power of artificial intelligence, Cuebric creates an entirely new way of working, one that transcends what was once possible, allowing storytellers to achieve new levels of productivity while maintaining cinematic quality. Cuebric has been welcomed and used by creators from all backgrounds, including filmmakers at prominent studios and leading VFX companies. More information online at www.cuebric.com 2. Could you please elaborate on the innovations that the collaboration between Cuebric and Disguise will bring to the industry? Additionally, is it possible to integrate Cuebric with native game engines? Plug & Play 3D uses advanced algorithms and machine learning techniques to turn image layers into near-3D assets, automatically mapped to...
Post a Comment
click to read more...

e-interview with Media Distillery

Q1. Could you kindly provide a succinct overview of your company and the solutions  showcased during IBC 2023? Amsterdam-based Media Distillery is an acknowledged leader in AI-driven video analysis solutions for the worldwide entertainment Industry. The cloud-based Deep Content Understanding™ solution provides fully automated real-time content analysis which empowers broadcasters and pay-TV service providers to optimise viewer engagement through accelerated and accurate content discovery and enhanced user experience. Media Distillery’s customer base includes major operators and broadcasters located around the globe including Liberty Global, Vodafone, Deutsche Telekom and ClaroVTR in Chile, delivering enriched viewing experiences in over 30 million homes.  The solutions showcased during IBC 2023: 1. Topic Distillery Topic Distillery ™ enables topic-based discovery for any live broadcast content, allowing viewers to find content impossible to discover before and access it faste...
Post a Comment
click to read more...

e-interview with farmerswife

Q1. Could you kindly provide a succinct overview of your company and the solutions showcased during IBC 2023? farmerswife , a leading software provider in the media industry, specializes in resource scheduling, project management, and team collaboration. During IBC, we showcased the latest release of farmerswife 7.0, which takes project management to new heights with its exciting new features. One of the standout features is the Dark mode, which not only creates a visually appealing interface but also ensures a comfortable user experience. We have also introduced QR Codes to enhance reports, making it easier to access additional details quickly. Additionally, the improved synchronization between farmerswife 7.0 and Cirkus greatly enhances collaboration, offering streamlined work allocation and resource management capabilities. At our booth, we also highlighted Cirkus's impressive range of new features designed to improve team collaboration, including role scheduling, project reques...
Post a Comment
click to read more...